Building a quick business website that is easy for visitors to navigate means going with online company that offers instantly accessed templates and other options. Many of these types of companies can be found and each have their individual strengths and weaknesses. A presence on the internet is no longer just one of many marketing tools for an increasing number of companies, so getting things up and running efficiently and effectively can be vital. Design an attractive home page that matches the emotional content of your business. In other words, if you make cute and cuddly teddy bears, your web site should be cute and cuddly. The same would not apply to bail bondsman’s web site. The home page is that web page that is accessed when someone types in your web site’s domain information such www.mycompanyname.com. An attention-grabbing home page is essential and should contain information such as a contact e-mail, links to other pages on your web site, basic information about who you are and what you offer. Create a synthesized web site that includes links back to the home page and other pages for those who enter your site on a page other than the home page. Don’t allow your customers to get lost when exploring the many facets of your web site. Provide visitors to your web site with an interactive map system that offers directions on how to reach your store if your business is a local retail outlet. Always remember that you can’t make a sell if your customers can’t reach you. Include a section that tells visitors what’s new. In order for search engines to include you anywhere near the top 1,000 returns on a given set of keywords associated with your web site, you must consistently provide updated content. A What’s New section is perfect for updating every day or every other day. Read all you can about tricks for getting a higher place on search engine return. Become intimately familiar with such internet terms as keywords and tags. Register your site with all search engine companies and not just the more famous ones. Include all the vital information a customer would need on your product page. This includes things like cost, benefits, comparison to competitors, product applications and external reviews. Write a FAQ that contains information that would normally be asked if the web site were a store and a customer was coming in for the first time. A FAQ is a list of basic questions and answers. A very well developed FAQ can actually save you money because you can be working on sales rather than spending time answering these questions via e-mail. Think of anything that you would want a visitor to know about your company, include it in the FAQ and place a link to that FAQ on every single page. Include all the contact information you deem appropriate. An e-mail address is a must-have. You may also want to include the address of your store or your company’s headquarters. Provide a phone number that can answered either by an actual person or recorded message.